How to use LinkedIn likes and comments to find leads
LinkedIn likes and comments are interest signals. A person engaging with a post about a specific topic often gives more useful context than a generic search result.
For a B2B team, the goal is not to collect as many profiles as possible. The goal is to identify prospects who already showed attention to a problem, industry or commercial conversation.
When the signal is useful
- The post talks about a problem close to your offer.
- The people commenting belong to your ICP.
- The topic reveals a need, frustration or project.
- You can write a contextual first message without being intrusive.
Recommended workflow
- Select 5 to 10 relevant and recent LinkedIn posts.
- Identify people who commented or engaged.
- Filter profiles by role, company, country, company size and seniority.
- Create a list dedicated to that source or topic.
- Write a first message that uses the context without copying the post.
- Track replies and stop the sequence as soon as a conversation starts.
Raveneo in brief
Raveneo treats LinkedIn post engagement as a more contextual prospecting source than raw volume. Teams can start from post interactions, build a list, launch a LinkedIn sequence and track replies in the same place.
Important limits
LinkedIn restricts unauthorized automation and data collection. Teams should stay cautious, check platform rules and avoid aggressive or repetitive behavior. See LinkedIn's official page on prohibited software: https://www.linkedin.com/help/linkedin/answer/a1341387/prohibited-software-and-extensions?lang=en.
FAQ
Are LinkedIn likes good leads?
A like alone is not a lead. It becomes useful when combined with role, company, post context and a reasonable outreach workflow.
Are comments better than likes?
Often yes, because a comment reveals more context. But the profile still needs to be qualified before outreach.
What message should you send?
A short message based on the observed context, with one simple question and no immediate hard sell.